To: Board of Supervisors
From: Behavioral Health
Meeting Date: October 18, 2022
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Department Contact: |
Jenine Miller |
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707-472-2341 |
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Item Type: Consent Agenda |
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Time Allocated for Item: N/A |
Agenda Title:
title
Approval of Retroactive Agreement with National Outdoor Media in the Amount of $16,106, for Use of Static Billboards on Highway 101 for an 8-Week Period, Effective May 23, 2022, Through July 17, 2022
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Recommended Action/Motion:
recommendation
Approve retroactive Agreement with National Outdoor Media in the amount of $16,106, for the use of static billboards on Highway 101 for an 8-week period, effective May 23, 2022, through July 17, 2022; authorize the Behavioral Health and Recovery Services Director or designee to sign any future amendments to the Agreement that do not increase the annual maximum amount; and authorize Chair to sign same.
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Previous Board/Board Committee Actions:
N/A
Summary of Request:
Behavioral Health and Recovery Services (BHRS) has funding set aside for Mental Health (MH) related prevention activities to educate and raise awareness. During the COVID-19 pandemic, suicide risk increased, and in-person strategies for disseminating prevention and awareness information were impacted. As a result, BHRS decided to utilize billboards as an efficient method to communicate prevention and awareness information to a large number of people. Through the proposed retroactive Agreement, National Outdoor Media placed two BHRS MH advertisements on static billboards on Highway 101 from May 23, 2022 through July 17, 2022.
The proposed Agreement was signed by BHRS back in May 2022, in order to secure the billboard locations. BHRS did not receive invoices for billboard placement services until August 2022, at which point the Department submitted the Agreement for County approvals, with a retroactive start date.
Alternative Action/Motion:
Return to staff for alternative handling.
Does This Item Support the General Plan? Yes
Strategic Plan Priority Designation: A Safe and Healthy County
Supervisorial District: All
vote requirement: Majority
Supplemental Information Available Online At: N/A
Fiscal Details:
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source of funding: PEI - 4051 |
budgeted in current f/y: Yes |
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current f/y cost: $16,106 |
if no, please describe: |
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annual recurring cost: N/A |
revenue agreement: N/A |
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budget clarification: N/A |
Agreement/Resolution/Ordinance Approved by County Counsel: Yes
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CEO Liaison: Darcie Antle, CEO |
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CEO Review: Yes |
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CEO Comments:
FOR COB USE ONLY
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Executed By: Atlas Pearson, Senior Deputy Clerk |
Final Status:Approved |
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Date: October 18, 2022 |
Executed Item Type: Agreement Number: 22-258 |
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