TO: BOARD OF SUPERVISORS
FROM: Executive Office
MEETING DATE: July 29, 2025
DEPARTMENT CONTACT:
Xuyen Mallela
PHONE:
707-463-4441
DEPARTMENT CONTACT:
Anna Macken
PHONE:
707-463-4441
ITEM TYPE: Consent Agenda
TIME ALLOCATED FOR ITEM: N/A
AGENDA TITLE:
title
Approval of Agreement with Mendocino County Tourism Commission in the Amount Estimated at $1,100,000, to Promote County Tourism on Behalf of the Mendocino County Business Improvement District, Effective Upon Execution through June 30, 2026
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RECOMMENDED ACTION/MOTION:
recommendation
Approve Agreement with Mendocino County Tourism Commission in the amount estimated at $1,100,000, to promote County tourism on behalf of the Mendocino County Business Improvement District, effective upon execution through June 30, 2026; and authorize Chair to sign same.
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PREVIOUS BOARD/BOARD COMMITTEE ACTIONS:
In 2006, the Board added Chapter 5.140 to the Mendocino County Code (MCC) and created the Mendocino County Lodging Business Improvement District (BID). In 2015, the Board amended Chapter 5.140, in part requiring designation of a "Contractor" for administration of the BID. December 8, 2015, the Board adopted Resolution 15-179 designating the Mendocino County Tourism Commission (MCTC) as the County's Contractor for this purpose. On February 9, 2016, the Board entered into their first Contract with MCTC; every year thereafter a similar contract has been approved. On June 6, 2023, the Board adopted Ordinance 4524, which amended Chapter 5.14. On April 22, 2025, the Board received the BID Annual Report.
SUMMARY OF REQUEST:
Mendocino County Tourism Commission (MCTC) is a non-profit organization dedicated to representing all of Mendocino County as a tourism destination. Through marketing, creating and developing Mendocino County "brand awareness", connecting certain individuals and organizations, and providing accurate and relevant information when needed, MCTC highlights and enriches Mendo...
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