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File #: 19-0465    Version: 1 Name:
Type: Approval Status: Approved
File created: 5/15/2019 In control: Executive Office
On agenda: 5/21/2019 Final action: 5/21/2019
Title: Discussion and Possible Action Regarding Letter of Support for Adoption of Conjunctive Labeling for the Mendocino County Wine Industry (Sponsors: Supervisors McCowen and Williams)
Attachments: 1. Letter of Support, 2. Mendocino County AVA Map, 3. Why Consider Conjunctive Labeling, 4. Does Wine Region Conjunctive Labeling Really Work?, 5. Conjunctive Labeling Testimonials, 6. 05-21-19 Labeling Handout

TO: Board of Supervisors
FROM: Supervisor McCowen and Supervisor Williams
MEETING DATE: May 21, 2019


DEPARTMENT CONTACT:
John McCowen
PHONE:
463-4221
DEPARTMENT CONTACT:
Ted Williams
PHONE:
463-4221


ITEM TYPE: Regular Agenda

TIME ALLOCATED FOR ITEM: 90 Mins


AGENDA TITLE:
title
Discussion and Possible Action Regarding Letter of Support for Adoption of Conjunctive Labeling for the Mendocino County Wine Industry
(Sponsors: Supervisors McCowen and Williams)
End

RECOMMENDED ACTION/MOTION:
recommendation
Approve Letter of Support for adoption of conjunctive labeling for the Mendocino County wine industry; and authorize Chair to sign same.
End

PREVIOUS BOARD/BOARD COMMITTEE ACTIONS:
None.

SUMMARY OF REQUEST:
The Mendocino Winegrowers, Inc. have held a series of educational forums and community meetings to inform members of the Mendocino County wine industry on the issues related to conjunctive labeling and the process for establishing conjunctive labeling in Mendocino County. In plain language, conjunctive labeling would mean that bottles of wine made from Mendocino County grapes would include Mendocino County on either the front or back of the label in addition to the name of the winery and the sub-appellation, if any. In order to adopt conjunctive labeling an election must be held with each wine grape grower and winery having one vote. If the vote is in favor of conjunctive labeling, Senator McGuire will introduce legislation to approve conjunctive labeling for Mendocino County. To date, conjunctive labeling has been endorsed by the Mendocino County Farm Bureau, Visit Mendocino County and Destination Hopland with other organizations expected to sign on shortly. The Board of Supervisors is requested to consider and approve the attached letter of support. Additional attachments include: 1) Mendocino County AVA Map; 2) Why Consider Conjunctive Labeling; 3) Does Wine Region Conjunctive Labeling Really Work?; and 4) Conjunctive Labeling...

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