TO: Board of Supervisors
FROM: Executive Office
MEETING DATE: November 17, 2020
DEPARTMENT CONTACT:
Carmel J Angelo
PHONE:
463-4441
DEPARTMENT CONTACT:
Darcie Antle
PHONE:
463-4441
ITEM TYPE: Consent Agenda
TIME ALLOCATED FOR ITEM: N/A
AGENDA TITLE:
title
Approval of Retroactive Agreement with Greater Ukiah Business and Tourism Alliance in the Amount of $91,850 for its Mask Up Mendo Marketing Services, Term Starting October 1, 2020 to September 30, 2021
End
RECOMMENDED ACTION/MOTION:
recommendation
Approve retroactive agreement with Greater Ukiah Business and Tourism Alliance in the amount of $91,850 for the Mask Up Mendo Marketing Services, term starting October 1, 2020 to September 30, 2021; authorize the Chief Executive Officer to sign any amendments that do not increase the maximum amount; and authorize Chair to sign same.
End
PREVIOUS BOARD/BOARD COMMITTEE ACTIONS:
None
SUMMARY OF REQUEST:
Greater Ukiah Business and Tourism Alliance will provide marketing services to implement the Mask Up Mendo Program, to include advertisement in media outlets, billboard signage, outreach to targeted groups, distribution of program's educational materials and masks, provide support to North Coast Opportunities (NCO) for LatinX outreach, distribution of adequate supplies for the "Shop Safe" messaging to ensure safety in 2020 Holiday season and recruitment of volunteers for outreach efforts.
This contract is retroactive due to the COVID-19 emergency and the need for these services to begin as soon as possible.
ALTERNATIVE ACTION/MOTION:
Return to staff for alternative handling
SUPERVISORIAL DISTRICT: ALL
VOTE REQUIREMENT: Majority
SUPPLEMENTAL INFORMATION AVAILABLE ONLINE AT: N/A
FISCAL DETAILS:
SOURCE OF FUNDING: DR (2910) - 862189 pr#DR019
BUDGETED IN CURRENT F/Y: No
CURRENT F/Y COST: $91,850
IF NO, PLEASE DESCRIBE:
EMERGENCY CONTRACT DUE TO COVID-19
ANNUAL RECURRING COST: N/A
REVENUE AGREEMENT: No
BUDGET CLARIFICAT...
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